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How Much to Charge for Tutoring Services

How Much Do Tutors Charge Per Hour?

The tutoring rates depend on the tutor’s qualification, professional experience, and the subject matter’s complexity. The more qualified you are, the more you can charge for a tutoring session. The average tutoring rate for a is $50 per lesson. A qualified private tutor can charge anywhere between $30 per hour to $80 per hour and up. But you will also find competitors who charge $10-$15 per hour. Personally, I would never charge less than $20 per hour if I teach online and not less than $40 if I go to my student’s place or school. The tutoring rate can vary depending on travel time.

It’s hard to figure out how much to charge for tutoring services when just starting as a tutor. In this post, I’ll go over a simple strategy you can use and some tips to help you get your hourly rate for private tutoring right.

The strategy consists of 2 main parts:

  1. Learn as much as you can about your competition.
  2. Ignore what competition does and find your differentiating factor instead.

Study Your Competition

The reason to study your competition is not to copy them. It is to learn the market and target audience and figure out the right audience for you. Nowadays, there are lots of private tutors that target different segments of the market. That’s why it’s necessary to figure out yours before you begin. Are you planning on targeting high school and college parents? Small businesses? Professionals trying to hone their craft?

Try Google searching for tutors in your town that provide services similar to yours. You can also use online tutoring websites like tutorpages.com. Look less at their tutoring cost and more at the students the tutor is trying to reach.

Ignore the Competition

Although it is important to know your competition, it is also important to ignore your competition. While researching, you might see many people who provide services similar to yours for a cheap tutoring pay rate. Don’t let that discourage you. Ignore them and don’t necessarily try to match their prices. Many people will bid low, but they also provide low-quality tutoring sessions or can not offer any teaching experience.

Education is still one of the few things people take very seriously and are willing to spend good money for it. Set your rates based on the value that you believe it provides to the end customer.

On a side note: Lowering your rate might be a quick and efficient way to get more experience and get some testimonials from college students and high school students. However, consider increasing your rates once you get enough experience.

Find the Differentiating Factor

It’s popular amongst any paid professionals to copy the competition. It’s is especially true for people who are just starting. This approach might work for some but is generally flawed. Nowadays, clients get plenty of options for tutoring services. They get bombarded with lots of different offers that look pretty much the same.

Instead of trying to match the competition, try to separate yourself from it. And the best way to separate yourself from the competition is to invest in your brand, marketing tools, and online presence.

Tips on Improving Your Private Tutoring Online Profile

Here are a few points to start with when improving your brand and online tutor presence:

  1. It will pay off to spend some time trying to make your website professional. However, while trying to make it look professional, also try to include your personality in it. For example, do not be afraid to mention your hobbies and even add an “About” page. People might find it easier to connect with you if they know you better as a person.
  2. Communicate clearly what you do and what separates you from the competition. Do you have a time-proven tactic that helped a lot of high school students? It’s easier for people to remember you if they know you’re different somehow.
  3. Don’t be afraid to show off your accomplishments and list some data. Clients like using numbers when trying to decide which service to choose.
  4. Try to get testimonials and recommendation letters from students and post them on your website. It’s is especially important when you’re starting.

People are willing to pay more for the services that they think have a higher value. That means your mission is to find what separates you and increase the perceived value of your services. Once you do that, finding the rates that you are comfortable with will be much easier.

Last Words

How much to charge for tutoring depends on various factors. Study the competition and the market and always be honest to yourself. Try to find a fair hourly rate for everyone but do not undervalue yourself.

I also recommend signing a tutor agreement between you and your students. Include how you handle late cancellation and no-show. Do you want to charge your students per week, 10 hours in advance, or lesson by lesson? You may want to offer a discounted rate for 10 pre-paid lessons.

The tutoring job always comes with the risk of not having enough students to pay for the cost of living. There will be times when tutoring becomes busy, e.g., test prep weeks and times, and quiet time, e.g., during school holidays. As a tutor, you will need to be prepared for those times financially.

Tutoring centers take a big cut of what they charge for tutoring lessons. You may have more guaranteed lessons booked in, but you will also have to work more hours less money. You can also find an online tutoring center where the individual tutors decide how much to charge for tutoring lessons.


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