In this post, you will find effective and inexpensive tips on how to advertise your tutoring services. You can choose one strategy to start with. But if you want a guaranteed boost to your tutoring business, you should consider advertising your tutoring services on multiple platforms to reach more people and maximize your potential. By having different marketing strategies, you will target different types of potential clients through various channels.
7 Tips on How to Advertise Your Tutoring Business
1. Advertise Tutoring Local & Online
Whether you are running a local tutoring business or an online tutoring business and struggle to get customers, it might make sense to advertise on both platforms. With local marketing, you create a certain level of trust just by being nearby and talking to the student. If you run a local business, keep on reading tip number 3 and 4.
If you run an online business, try to find tutoring sites where you can get referrals. Keep in mind that advertising your business on the web can be different from local marketing, so adjust the text accordingly. You will find many paid advertisements that you can run to promote your business on Google or Social Media. Still, they are often way too expensive for a small tutoring business.
Let’s start with the most famous social media platform out there. This one might be obvious but is still worth mentioning. Having an online presence helps to read more about your tutoring service and your tutoring experiences. Facebook is the ultimate place to connect with students and helps them immensely with advertising products or services. If you don’t have an account for your tutoring business, you must create one. Most parents already have an account and will most likely see your ads if they are looking for tutoring sessions for their kids. Here are a few things you can do to boost your page:
At first, load your tutoring business profile with great content – blog articles are a great choice. Providing a link to a relevant blog article can also be beneficial when used moderately. Secondly, post on other pages or groups. This can be a great way to utilize already established platforms to reach your audience. But remember to do it in an ethical, non-spammy way. Comment and answer questions. This will help you meet your target audience while also establishing your credibility. Promote your service on local community pages. Share an article, links, printables, and free learning materials for students and other tutors. Lastly, connect with your students and their parents to create a potential business relationship.
3. Referrals, Tutoring Business Cards, and Word of Mouth
Businesses have successfully used referrals for a long time. They talk about their business, helping it grow organically. It could help if you considered having a referral program. Example: refer a new client, get one tutoring session for free.
You can begin with small marketing strategies in your community and local school. Design a professional turning flyer and post your handouts on community bulletin boards at coffee shops, supermarkets, and stores and give them to students at the local school (Check with the school before you do that). When you create a tutoring flyer, make sure you include all relevant details, such as the subject you are teaching and your contact details. You may also want to include a discount coupon for a trial class.
Having your own tutoring business cards also helps to make your business look professional to students and parents. They might even pass on your tutor business cards to other parents in their community who are looking for tutors. Ensure that you always carry enough tutoring business cards with you.
4. Network with School Teachers
This takes longer to bear its fruits but can be a powerful marketing tool for your tutoring business. Connecting with teachers and tutors in your local schools can be a great way to spread the word about your tutoring business. Parents are much more likely to act on a tutor referral if coming from their child’s school.
5. Sell in Bulk
Before you set your price, find out how much the other tutors in your area charge per hour. Once you know the market price, offer better deals. People do not mind paying for education if they feel like they got a good deal. You can apply the same principle to your educational tutoring services. Offer package deals to your students and include discounts deals such as:
- Offer discount rates for one student. Example: buy 10 private tutoring sessions, get 10% off.
- Offer discount rates for groups. Example: one-on-one tutoring is $60/hr. However, if you sign as a group of at least 2 peoples, the cost per hour is only $90 ($45ea).
6. Free Giveaways
Free giveaways are a great way to advertise a business, establish your credibility, and promote your tutoring business. Make sure to host your giveaways on your website on your social media profile to boost its SEO rankings.
Another benefit you can get from free giveaways is getting your visitors’ email addresses using a simple form on your website. An established list of email addresses that you can use to promote your tutoring services is a precious asset and might bring potential new clients.
7. Follow up
A lot of businesses miss this one. Create an effective system to follow up with your students even after using your tutoring services. You can follow up every few months or every year. Set your business up with long-term goals and create and keep a long-term relationship with your students and their parents. After a while, a 6th grader that you tutor now could be a 12th grader that you tutor again later or even after school at uni. It’s essential to invest in that relationship with your students.
Always ask your students for feedback on the lesson and the subject you are tutoring. It is important to know and understand how to improve your lessons so that you and your students are getting the most out of the class. Love your job as a tutor and become good at promoting your service. Both go hand in hand if you decided to run your own tutoring business in education. If you love what you are doing and are good at it, your students will come back.
Many tools can make running your tutoring business easier and get you more clients. As a creator of one such platform, I suggest checking out ATutor. The tutor management software makes it easy to schedule your sessions, keep track of students, organize your invoices, promote your tutoring services ser on your profile, and much more.
As you can see, running a successful tutoring business takes some effort. Set small goals, and you will see that you can do it with a bit of persistence. Good luck!